INSPIRE: Set against the general fears about the economy, global disasters and talk of terrorist attacks. Politicians like never before really need to “raise their game” to continually present positive ideas and policies that will inspire us because we all genuinely need it.
STAY POSITIVE: The last thing you should do, yet the first thing you will most likely do is be negative about other parties.
CONSIDER OTHERS: Don’t fall for any cheap tricks to undermine the other guy instead come from a place where you think about us – the people. Think about what it is we need to hear and the best way to present it to us.
TEAMWORK: Work with your background “think tanks” to do the homework to really understand where the pulse of the people is and consistently address us positively to make us want to vote and of course for you.
BELIEVE: Set out on the campaign believing you will win, present yourself as someone who deserves to win and go on to lead the people of this country for the next five years.